Opening Session: Expanding Local Tourism Landscapes through Cultural & Heritage Tourism
Keynote Speaker: Rosemary Rice McCormick, President of Shop America and US Cultural & Heritage Tourism Marketing Council, Producer of the ONE Travel Conference and Co-Founder, SHOP America Alliance
State of Cultural Heritage Tourism
Speaker: Eugene Franklin, Director, National Cultural Heritage Tourism Society & CEO, Florida Black Chamber of Commerce
Pre-Summit Symposium (Complimentary Admission) | Location: To be confirmed | Speakers: To be confirmed
The Heart of Heritage: A Rich Conversation led by a diverse panel of local historians & leaders of Cultural & Heritage Organizations on the historical & economic impact of tourism for heritage communities and historic sites, followed by an Author's Book Signing. Tourism professionals, educators, community & civic leaders, elected officials, students & media are invited to attend.
General Session: Let's CHAT Talk Show
Special guest multicultural & heritage leaders from Harlem, Philadelphia & New Orleans will discuss their community models and market strategies for building vibrant cultural & heritage tourism districts.
State of Tourism in Florida Luncheon Address
Tourism "Power Players" Awards Luncheon
Kenneth Lawson, President & CEO, Visit Florida
TRACK ONE WORKSHOPS (For Small Businesses, Attractions, Tour Operators & Tour Guides)
I. Building Relationships with Key Tourism & Travel Professionals & Associations to drive tourists & dollars to your business/attraction.
II. Learn how Online Travel Agents (OTAs), Resellers and Online Reviews can help boost your business' bottom line and how to measure your ROI.
III. Here from tour operators & attractions on how to build a technology-based operated tourism business. Learn how digital marketing strategies and tourism-related booking, event ticketing and social media marketing platforms can revolutionize the way you do business.
TRACK TWO WORKSHOPS (For Tourism Professionals: CVBs, Concierges, DMCs, Meeting Planners & Travel Agents)
I. Speaking ALL Languages: Marketing to multicultural audiences is not a one size fits all strategy. A dynamic conversation with CVB, Tourism & Cultural Council leaders on understanding diverse audiences and the best marketing strategies & tactics to reach them.
II. People, Places, Perceptions: Changing stereotypes and negative perceptions to attract more locals, tourists and new businesses to heritage neighborhoods and multicultural communities.
III. Gentrification, Community Development & Tourism: An important panel discussion with leading real estate & community developers who are implementing creative community development strategies in heritage neighborhoods & urban communities and the role tourism plays in fueling these local economies.
TRACK THREE WORKSHOPS (For Individual Interested or New Tourism Professionals & Businesses)
I. The Creative Economy: How to Monetize Cultural Arts by becoming both creative-minded & business-minded.
II. Travel & Tourism Business Ownership Opportunities: Why Not You? How to get a piece of this multi-billion dollar industry.
III. The Future of Tourism: Introducing, preparing & positioning millenials & newcomers for hospitality & tourism careers.
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