2019 Summit Keynote Speaker

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Roger Dow, President & CEO

U.S. Travel Association

Why a national Cultural & Heritage Tourism Summit? Why not now and why not in Florida? Florida has been and remains one the top tourism & travel destinations in the United States. As a matter of fact, per Visit Florida, 116.5 million tourists who visited the state in 2017. We know that visitors travel to our destination for the warm, sunny weather and our pristine beaches. Yet, research continues to show that visitors stay longer and spend more money to experience the rich culture & history offered in heritage neighborhoods and multicultural communities not only in Florida but other U.S. cities. People traveling inbound from other countries and states are seeking off the beach and off the beaten path experiences that allow them to engage with locals and to become immersed in different cultures through the food, music, art and history of inner-city neighborhoods.

The inaugural Summit in 2018 brought together more than 200 industry stakeholders from South Florida, Tampa, Orlando & as far north as New York City with hospitality, travel & tourism professionals, small businesses, artists, media and government agencies to engage in discussions and experiences around cultural & heritage tourism. Topics addressed issues that impact the tourism industry or are topics that are impacted by the industry such as gentrification, business opportunities & careers, multicultural marketing, and negative perceptions that impact tourism foot traffic and more!

The 2nd Annual Synergy Summit for Cultural & Heritage Tourism will broaden discussions that began at the inaugural Summit and invite 200+ industry stakeholders, small businesses & artists from across the country in discussions that will:

  • Build new and stronger alliances with industry professionals so we can influence and support public policy impacting tourism
  • Advise on revenue generating opportunities available through cultural & heritage tourism
  • Provide innovative ideas for attractions, tour operators and tourism related small businesses to generate more revenue through cultural & heritage tourism
  • Provide concierges, CVBs, DMCs, travel agents, meeting planners with information about hidden gems and unique experiences within the cultural and heritage communities for our domestic and international visitors
  • Provide strategies on marketing our cultural & heritage communities to generate more heads in beds and more revenue for the surrounding businesses
  • Provide marketing strategies for destinations seeking to grow multicultural audiences
  • Provide information on tourism careers and tourism related business
  • Create cross promotional opportunities with Tourism Power Players across city, county, causeways & state lines
  • Enhance the promotion of cultural & heritage tourism regionally, statewide and nationally
  • Celebrate the talents and contributions of Tourism Power Players