2019 Summit Keynote Speaker
Roger Dow, President & CEO
U.S. Travel Association
9:00 - 10:30AM | THE BUCK STARTS HERE! A CHAT WITH STAKEHOLDERS WHO INFLUENCE HOW & WHERE TOURISM
DOLLARS ARE SPENT
We are honored to have several distinguished State of Florida legislators and County Government Officials join us for a candid conversation about their perspectives on how the State funds tourism and how funding impacts their constituents and districts. How do County Tourism Development Councils prioritize spending to engage small businesses, cultural institutions and artists in their local tourism ecosystems? Funding decisions start at the top! Join the conversation and make sure your best interest is represented.
Stacy Ritter, Moderator & President & CEO, Greater Fort Lauderdale Convention & Visitors Bureau
State Representative Barbara Watson, District 107
State Representative Bobby DuBose, District 94
Mayor Mark Bogen, Broward County (Invited)
State Representative Dotie Joseph, District 108
9:00 - 10:00AM | KEYNOTE SPEAKER ROGER DOW, PRESIDENT & CEO, U.S. TRAVEL ASSOCIATION
We are honored to have the top travel industry leader join us at this year's Summit. Come meet and hear from Roger Dow, head of U.S. Travel Association as he discusses the role and initiatives of his organization and the importance of cultural & heritage tourism in the United States.
OPENING LUNCHEON SPEAKER
1:15 - 2:00PM | RICHARD PETERSON, PRESIDENT, U.S. CULTURAL & HERITAGE TOURISM MARKETING COUNCIL
Richard Peterson, President, U. S. Cultural & Heritage Tourism Marketing Council is the featured luncheon keynote speaker. He will share national best practices and key insights and opportunities to develop and grow tourism engagement, while assessing how destinations, communities and cultural partner collaborations make it all possible.
AWARDS LUNCHEON SPEAKER
12:30 - 2:15PM | JOEY CANCEL, PRESIDENT & CEO, FOOD COMMA HOSPITALITY GROUP & PUBBELLY SUSHI PARTNER, LLC
Joey "JC" Cancel, President & CEO, Food Comma Hospitality Group, which comprises the Pubbelly Global restaurant brand, LaPlacita, Baja Bao and Habitat -1 Hotel. JC will discuss how food is a manifestation of cultures and how his brands are impacted through food tourism, one of the fastest growing segments of the travel industry.
10:15 - 10:45AM | CHERYL HARGROVE, PRESIDENT, HTC PARTNERS, REFRAMING THE NATIONAL CONVERSATION ABOUT CULTURAL & HERITAGE TOURISM
Cheryl Hargrove, President & CEO, HTC Partners will address some of the strategic outcomes of the 2012 Cultural Heritage Tourism Exchange that took place in Washington, DC and the importance of reframing the national conversation to ensure more diverse voices as well as local community assets are engaged in a national cultural & heritage tourism strategy with local and regional impact.
2:15 - 3:45PM | TRAVEL & TOURISM INNOVATORS: CHANGING THE GAME, DIVERSIFYING THE INDUSTRY & SHIFTING PERSPECTIVES
We have gathered some top travel & tourism industry innovators that you should meet who have carved out their niche and are dominating as trailblazers. Hear how they got started and what inspired them to create innovative business models that have them winning in travel and tourism. If they can do it, why not you? Here are the phenomenal line-up of game changers from Florida and across the country on our afternoon plenary:
Stephanie M. Jones, Moderator & President & CEO, Cultural Heritage Alliance for Tourism, Inc. & Summit Producer
Deidre Mathis, Owner, Wanderstay Hotels (1st African American to Open a Hostel in the U.S.)
Grace Della, Owner, Miami Culinary Tours (Trailblazer in offering Culinary Tours in South Florida)
Reggie Cummings, Founder & CEO, Black Travel Movement (Architect of the largest Facebook group with almost 370,000 black world travelers)
Akino West & Jamila Ross, Co-Owners, Cooper Door Bed & Breakfast (1st Miami B&B Owned & Operated in by a Millennial Power Couple & both are Gourmet Chefs)
Ainsworth Spence, Inventor & Digital Design Specialist, FleetFare, LLC (Inventor of Cashless Transaction Technology for the Hospitality & Tourism Industry)
4:00 - 5:00PM | A SNAPSHOT OF THE AFRICAN AMERICAN TRAVEL MARKET
Don't sleep on or ignore the spending power of African American travelers! The most recent survey by Mandala Research shows that African American travelers are a significant travel group who contributed about $63 billion to the U.S. travel and tourism economy in 2018. This research study should be of great interest to travel, hospitality and tourism industry professionals who want to gain better insight of the spending habits and influences that help guide the decisions of the increasing number of Black travelers when it comes to selecting a destination, mode of travel, accommodations, restaurants and activities. The survey reports that where African Americans chose to travel to often boils down to how many African American cultural and heritage attractions are available in a destination. It's so significant that 64% of African American travelers consider this when researching a destination. This data should be of great importance and helpful to local & county governments and convention & visitors bureaus. Learn more about the survey outcomes to help guide your community planning and marketing efforts.
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