2019 Summit Keynote Speaker

MORNING PLENARY

9:00 - 10:30AM | THE BUCK STARTS HERE! A CHAT WITH STAKEHOLDERS WHO INFLUENCE HOW & WHERE TOURISM DOLLARS ARE SPENT

We are honored to have several distinguished State of Florida legislators and County Government Officials join us for a candid conversation about their perspectives on how the State funds tourism and how funding impacts their constituents and districts. How do County Tourism Development Councils prioritize spending to engage small businesses, cultural institutions and artists in their local tourism ecosystems? Funding decisions start at the top! Join the conversation and make sure your best interest is represented.

Stacy Ritter, Moderator & President & CEO, Greater Fort Lauderdale Convention & Visitors Bureau

State Representative Barbara Watson, District 107

State Representative Bobby DuBose, District 94

Mayor Mark Bogen, Broward County (Invited)

State Representative Dotie Joseph, District 108


OPENING PLENARY

9:00 - 10:45AM  | KEYNOTE SPEAKER ROGER DOW, PRESIDENT & CEO, U.S. TRAVEL ASSOCIATION

We are honored to have the top travel industry leader join us at this year's Summit. Come meet and hear from Roger Dow, head of U.S. Travel Association as he discusses the role and initiatives of his organization and the importance of cultural & heritage tourism in the United States.

GENERAL sessions

THURSDAY, May 9, 2019

3:45 - 5:00PM  | A SNAPSHOT OF THE AFRICAN AMERICAN TRAVEL MARKET

Don't sleep on or ignore the spending power of African American travelers! The most recent survey by Mandala Research shows that African American travelers are a significant travel group who contributed about $63 billion to the U.S. travel and tourism economy in 2018.  This research study should be of great interest to travel, hospitality and tourism industry professionals who want to gain better insight of the spending habits and influences that help guide the decisions of the increasing number of Black travelers when it comes to selecting a destination, mode of travel, accommodations, restaurants and activities. The survey reports that where African Americans chose to travel to often boils down to how many African American cultural and heritage attractions are available in a destination. It's so significant that 64% of African American travelers consider this when researching a destination. This data should be of great importance and helpful to local & county governments and convention & visitors bureaus.  Learn more about the survey outcomes to help guide your community planning and marketing efforts.

FRIDAY, May 10, 2019 

Follow us

Roger Dow, President & CEO

U.S. Travel Association

AFTERNOON PLENARY

2:15 - 3:45PM | TRAVEL & TOURISM INNOVATORS: CHANGING THE GAME, DIVERSIFYING THE INDUSTRY & SHIFTING PERSPECTIVES

We have gathered some top travel & tourism industry innovators that you should meet who have carved out their niche and are dominating as trailblazers. Hear how they got started and what inspired them to create innovative business models that have them winning in travel and tourism. If they can do it, why not you? Here are the phenomenal line-up of game changers from Florida and across the country on our afternoon plenary:

Stephanie M. Jones, Moderator & President & CEO, Cultural Heritage Alliance for Tourism, Inc. & Summit Producer

Deidre Mathis, Owner, Wanderstay Hotels (1st African American to Open a Hostel in the U.S.)

Grace Della, Owner, Miami Culinary Tours (Trailblazer in offering Culinary Tours in South Florida)

Reggie Cummings, Founder & CEO, Black Travel Movement (Architect of the largest Facebook group with almost 370,000 black world travelers)

Akino West & Jamila Ross, Co-Owners, Cooper Door Bed & Breakfast (1st Miami B&B Owned & Operated in by a Millennial Power Couple & both are Gourmet Chefs)